Singapore Airlines Inflight Duty Free Shopping
If you don’t want to do a job yourself, call in an expert. This is what Singapore Airlines has done with its inflight duty-free business, outsourcing it to a specialist retailer. It was a good decision. The airline’s Krisshop duty-free brochure and pre-order website, www.krisshopair.com, are both well put-together with a welcome focus on exclusive products, promotions and gifts.
Let’s start with that website. Singapore Airlines does offer an online pre-order service. Payment has to be made with a credit card and all orders must be made at least three days before your flight is due for departure.
Singapore Airlines sells an extensive range of mail order goods online. The selection includes luggage from Samsonite and Rimowa; glassware from Riedel and Vinum, as well as electronics from Sennheiser (headphones), Fujifilm (cameras) and Toshiba (tablets). There are also some Singapore Airlines branded shoulder bags.
Note that the mail order prices quoted on www.krisshopair.com do not include shipping costs, which will vary from country to country. Similarly, Customs duties and import charges will also apply, which will also bump up prices considerably. On a more positive note, members of Singapore Airlines’ premium frequent flyers’ programme (The PPS Club) get a 10% discount on all mail orders.
Let’s return our focus to the main attraction: the in-flight shopping assortment. Beauty gets top billing in the Krisshop magazine and as you’d expect, all the latest fragrances are there, plus all manner of anti-wrinkle creams and skin brightening treatments. Brands stocked include Estée Lauder, La Prairie, Shisheido, Bobbi Brown, Dior, Chloé and Dolce & Gabbana to name but a few.
The jewellery selection is relatively inexpensive with several small, attractive pieces, which would make ideal gifts for teenage daughters, friends and relatives. Examples include the Swarovski Hello Kitty Mini Pendant (S$175/£91.50), the Miss Crislu Necklace and Bracelet Set (S$98/£51) and the Thomas Sabo Bow Necklace (S$168/£88). For something rather more grown up and perfect for an elegant evening out, try the Toscow white gold and diamond Tahitian pearl necklace at S$450 (£235).
Let’s not forget the guys, of course. Great gifts for men include cool Ray-Ban Oversized Aviator sunglasses (S$262/£137) to achieve that cool 1980s, Top Gun-look, and the simply stylish, but also beautifully made Montblanc Meisterstück Wallet (S$308/£161). For something a little bit less expensive, why not opt for the handy Lifetrons High Tech Multi Tool Adapter (S$58/£30), which will synch most mobile technology platforms in the marketplace?
In-flight duty-free liquor selections tend to be rather limited. There just isn’t the space in the duty-free trolleys to carry lots of bottles. However, Singapore Airlines is quite unusual in stocking a fairly wide range, which encompasses everything from Krug Vintage 2000 Champagne (S$314) and Vice Vodka Icewine (S$49/£25.50) to Jack Daniel’s (S$38/£20) and Hennessy XO (S$243/£127).
Our pick of the bunch is the new Johnnie Walker Explorers’ Cub Collection ��?” The Gold Route. It’s smooth and mellow with lots of dried fruit and sandalwood and leather notes on the palate. Priced at S$118 (£62), Johnnie Walker Explorers’ Cub Collection ��?” The Gold Route is not available in any domestic market, which is another good reason to buy a bottle.
What could Singapore Airlines do better? Well, there aren’t enough products targeted at younger travellers who are notoriously difficult to keep amused on long-haul flights. The only exceptions are some Singapore Airline-branded bears (S$63/£33) and a Nübyplane Hipsack (S$25/£13), which does at least contain some paper and colouring pencils. There could also be some Singapore-themed gifts, but the lack of souvenirs is something many other inflight shopping offers lack.
• Online pre-order service available
• Good selection of fragrances and cosmetics
• Excellent wine and spirit assortment
• Lack of children’s products
• Not enough souvenirs