Royal Salute Limited Edition Diamond Jubilee Whisky
To celebrate Queen Elizabeth II’s Diamond Jubilee, Royal Salute launched the exceptional Royal Salute Limited Edition Diamond Jubilee bottle in all the major airports including Hong Kong, Taiwan, Singapore and Korea from May 2012.
The exclusive offering from Royal Salute symbolises the brand’s rich heritage and offers travellers a chance to purchase an unforgettable keepsake.
In keeping with the Diamond Jubilee theme, the limited edition is a beautifully crafted porcelain flagon finished with a rich, royal blue glaze and presented in a hand-crafted display box that elegantly showcases the bottle.
Highlighting the exceptional quality of the whisky, the Royal Salute Limited Edition Diamond Jubilee bottle is brought to life through impactful on-shelf presence and innovative retail displays inspired by the light-reflective qualities of a diamond. Further supporting the rarity and prestige of Royal Salute, purchasers in selected airports will have the chance to win a diamond from GARRARD, one of the world’s oldest and most renowned jewellers.
John O’Sullivan, marketing director, Pernod Ricard Asia Duty Free, comments: ‘Royal Salute was created to mark the coronation of Queen Elizabeth II, and we are honoured to continue this tradition by celebrating the Queen’s 60-year reign with the Royal Salute Diamond Jubilee Limited Edition. Travellers through Asia Duty Free will have the chance to purchase something truly memorable to mark this rare, historical occasion.’
Kyung Min, Senior Brand Manager, Pernod Ricard Asia Duty Free adds: ‘The Royal Salute Diamond Jubilee launching campaign has delivered a stunningly visual within the airport and provided with interactive tools to engage with the international travellers to celebrate this commemorative milestone of the history together. The limited edition is backed by a strong concept and the Diamond Jubilee theme has been vividly brought to life across multiple touch points.’
Royal Salute Diamond Jubilee Limited Edition bottle is also currently available on Korean, ASIANA and Cathay Pacific airlines.
Royal Salute is the world’s leading luxury Scotch whisky, first created as the Ultimate Tribute to Her Majesty Queen Elizabeth II on her coronation in 1953.