Refined Elegance, Perfect Vision:The Latest Looks from Polaroid

If you’re planning on purchasing a new pair of sunglasses at the airport, then make sure you check out the fantastic new range from Polaroid Eyewear • guaranteed to give you glare-free vision and with styles • and prices – to die for.

Polaroid’s collection for 2011 reflects the age of High Society sophistication. The elegant smart casual fashions and beautiful settings of 1950s Hollywood films are here, bringing a touch of class to every wardrobe. It’s a collection that simply says you can have it all • but you just don’t have to shout about it!

When it comes to men’s Aviators, Polaroid wrote the book and keeps ahead of the field with its latest retro-inspired double bridge styles. The functional fashion continues with sport-style wraparounds and contemporary frames in metals and tough plastics for everyday wear. Frame colours salute the classics of dark gun and gold metallics while lenses offer the favourites of copper and green, this year joined by havana browns and smoky blue-blacks.

If you’re looking for that Steve McQueen or James Dean look, then Polaroid’s retro-influenced Urban Jungle collection is for you. These metal retro-styles with bike-cop mirror lenses will make you a rebel with a cause! Aviators are there but in all colours, with tailored shapes and sizes. While razor sharp black frames with pitch black lenses make the ultimate statement in street style.

Strong, tough, durable – it’s the best of the best for these men’s frames where fashion meets the ultimate wearability challenge. Built for all-day comfort but still able to look the part, premium quality frames come in strikingly handsome gun metals, havana browns, black and faux horn. It’s all about discerning choice and star-quality performance on every level.

For women, it’s all about smooth design with soft lines. Big hide-me frames give way to lighter, more discreet, more flattering medium sized look-at-me frames. Colours come straight from nature – the hot geranium reds and bright berries of the Mediterranean to subtle desert tones of olive, beige, sand and caramel. Plus look out for the fabulous new midnight navy blue • it’ll look absolutely fabulous on the beach! Diamonds and decorative flourishes are still there on subtly branded temple arms but it’s all much more simple …

As well as the best ever choice of classic, contemporary and high fashion styles for men and women, there are specialist styles such as Suncovers that fit over optical frames, as well as a dedicated Kids Collection with lots of exciting new styles suitable for children from babies to teenagers.

But Polaroid is about more than just great styling. The ground-breaking technology of its UltraSight™ premium polarized lenses with 100% UV400 protection and sensible pricing gives you everything you want and more, from a pair of sunglasses.

Where can you buy tax and duty free Polaroid Sunglasses?

European Airports including:

Sofia, Prague, Paris CDG, Paris Orly, Hamburg, Nuerenburg, Rome Ciampino, Rome Fiumicino, Amsterdam Schiphol, Luxemburg, Duitsland, Rotterdam, Eindhoven, Maastricht, Helsinki, Oslo, Arlanda, St Petersburg, Scheremetievo, Vnukovo, Geneva and Zurich.

UK Airports including:

Bristol, Cardiff, Manchester, Prestwick, Belfast, Birmingham, Bournemouth, Doncaster, Durham Tees Valley, East Midlands, Exeter, Glasgow International, Edinburgh, Humberside, Jersey, Leeds Bradford, Gatwick, Heathrow, Stansted, Liverpool and Newcastle.

Middle East:

Dubai and Sharjah.

New Zealand:


Airlines including: BA, SAA, Arik Air, TAAG, South African Express, Thomas Cook, Inflight SE. Additionally Polaroid sunglasses can be found onboard many cruiseships.

About Polaroid Eyewear

Polaroid Eyewear is a world leader in optics and lens technology, manufacturing high quality polarizing lenses and distributing fashionable polarized sunglasses, optical frames, Reading glasses, Clip-Ons, premium circular polarized 3D glasses and licensed sunglass brands around the world.
For more information: www.polaroideyewear.com