MCM brings a colourful look to Spring
Spring is on its way, so why not freshen up your wardrobe with a new bag from the fabulous MCM SS12 collection. This long time favorite of international royalty, celebrities and VIP’s, MCM (which translates as ‘1990’ in Roman numerals), was one of the world’s top brands 20 years ago, with a massive following in Asia. Now, thanks to visionary brand owner Sung-Joo Kim, MCM is back, taking inspiration from its decades-old heritage combining it with chic, trendy and innovative designs aimed at cosmopolitan, professional, men and women on the move.
MCM’s Spring Summer 2012 collection repositions the brand at a new premium level with enhanced quality materials and improved detailing throughout. This colour inspired collection offers a wider choice of styles and designs than ever, so there is something for everyone. Whether you’re looking for practical and functional, or chic and colourful, or fun and funky – MCM has a bag for you.
Younger travellers will love Sweet Visetos, a pretty ‘heart’ cherry printed design in pink/blue, white/pink and beige/pink. Styles include mini and medium Boston and Tambourine bags along with wallets, keyrings, heart-shaped handbag mirror and card case.
Or look out for the capsule 35th Anniversary line made from ultra-shine logoed patent leatherin fun and glamorous colours silver, gold, purple, red, champagne and pink. In two bag styles • Boston Mini and Boston Medium •each item is embossed: ‘Happy 35th Birthday. We love you MCM’.
If you love the classic Vintage Visetos, add to your collection with new shapes including a small Shopper, smaller and medium Boston, Mini Shoulder and Drawstring Shopper. Or ‘trend it up’ with a new variation, Funk Rock Luxury in studded cognac and beige visetos.
If colour is missing from your wardrobe then go for the bright and bold pink and blue choices within the Sophia line, made from saffiano leather, or the Grace line in lime, orange, orange/beige, yellow, and yellow/beige. Wow!
For soft luxury, the new Sun Dream line has all the answers. In soft pebble cowhide, this short line includes a medium Shoulder, large Satchel, medium Tote, medium Hobo, Mini Cross and various practical flap and zipped wallets. Colours are off white, black and a gorgeous coral with contrasting zips and braided detail. One sideof the bags has the MCM logo embossed, while the other has the MCM gold logo • subtle but very MCM.
Established collection favourites such as Ivana, First Lady, Heritage and NY Visetos are back with new styles and colours. Boston and Bowler shapes join the Ivana line-up, along with a Boston Mini with shoulder-strap, while classic colourways are joined by orange, navy blue, and lime-green. Small leathergoods includes a new large flap wallet with ample compartments for storage and a useful diary or notebook holder.
If you’re looking for a gift, MCM has the answer with some fabulous options for SS12. There are the fun and cute Heritage Animal Charms available as a bear, dog and rabbit, plus zip top pouches, key cases, coin wallets, passport holder, cosmetic cases and more. There are also Tote Mini versions of the Tracey line in cognac visetos, white/navy, pink visetos, lime visetos, blue visetos; and a wide variety of animal charms including a lion and dragon, plus Rockstar dog, bear and rabbit, and mini Backpack, Drawstring, Boston, Satchel and Shopper mini charms. We love them !
For the new 2012 Autumn/Fall collection from MCM Click here