Lufthansa Inflight Duty Free Shopping
Fragrances and cosmetics are the star attraction of most duty-free airline brochures and are placed up at the front of the publication. Not so for Lufthansa’s quarterly WorldShop magazine where travel accessories and portable electronics get star billing. This change from the norm is a reflection of the German flag carrier’s reliance on business travellers: a group of consumers where men still outnumber the ladies.
The list of grown-up boy’s toys offered by WorldShop is a lengthy one. Choose from a Plus Tech Camera Watch (€99/£85); a digital Night Vision telescope from Minox (€199/£170); Sennheiser noise-cancelling headphones (€199/£170); tiny Lifetrons DrumBass travel speakers (€86/£74), plus all manner of chargers, travel adaptors, USB flash drives and mobile SIM cards.
Next up is cosmetics where the emphasis is on high-end European skincare brands such as La Mer and La Prairie, which all promise to take away those wrinkles (at a price). The fragrance offer is not as extensive as those sold by many other airlines, and concentrates on classics from the likes of Dior, Guerlain, Bulgari and Hermes. What the selection lacks is some more youthful fragrances aimed at younger women.
The fashion and accessories selection stands out as one of the better sections of the WorldShop catalogue. It boasts a great range of silk Salvatore Ferragamo men’s ties (€117/£100) and cashmere scarves from Zegna (€290/£248), as well as Hugo Boss men’s belts (€79/£68). For ladies, there are colourful Etro silk scarves (€169/£145), Furla clutch purses (€80/£68.50), and Longchamp travel bags (€59/£50.50 and €55/£47).
What else can we recommend? Well, the assortment of men’s and women’s watches is nothing short of excellent. The wide range offered includes many masculine, aviator-style pieces from the likes of Swiss brand Lumi Nox and fashion brand Baldessarini. However, we particularly like the retro-looking Lufthansa exclusive Zeppelin Uhr watch (€249/£213), and the simple, uncomplicated-looking Junkers Chronograph (€149/£128), both of which are made in Germany.
On to wine and spirits and the one product, which really stands out from the rest is the Xellent Swiss gin (€32/£27), whose botanicals include native Edelweiss flowers. It’s one of a new wave of premium gins, which are catching the eyes of top bartenders around the world. If you like gin-based cocktails, why not give it a try? As for cigarettes, the selection includes Winston, Camel, Lucky Strike, Gauloises and Marlboro with the cheapest listed being Winston at €29 (£25) for a 200-stick carton. Unusually for inflight duty-free, Lufthansa also carries Davidoff cigarillos and cigars.
To sum up, the overall design of the WorldShop magazine is a little dull, but we do like the fact that the publication devotes a page to explaining terms like “travel retail exclusive” and “airline exclusive”, which not all travellers understand. There is also a clear explanation of the colour-coded fragrance guide the magazine uses and even a handy diagram showing necklace lengths (something we haven’t seen too many other airlines bothering with).
The WorldShop offer is packed with top quality brands and is clearly targeted at wealthy passengers. That’s not necessarily a bad thing but a few more special deals wouldn’t go amiss, and while we’re grumbling, it’s a shame Lufthansa doesn’t offer an online pre-order service.
On the plus side, WorldShop does a great job of targeting male passengers with a broad range of products, something not many other airlines do well. We should point out that Lufthansa does have a wider online shopping service, which it operates from www.worldshop.eu. It’s open to members of the airline’s Miles & More shopping programme.
The site offers a wide range of goods from the following categories: Home & Living, Vinothek (wine), Lifestyle & Accessories, Sports & Wellness, Kids & Fun, Entertainment & Media, Travel & Luggage and Lufthansa & Aviation (branded toys, apparel and luggage). As in the in-flight catalogue, top-quality brands feature heavily. For instance, shoppers can buy the latest Apple iPads, Bosch power tools, De Longhi coffee makers, Bose headphones, Nike sportswear, Nikon cameras, Samsonite luggage and Longchamp bags.
Each online product can either be purchased in euros; air miles accumulated with Lufthansa’s Miles & More frequent flyer programme, or a combination of the two. Note that customers ordering from outside of Germany must pay for their purchases with a credit card.
Passengers purchasing goods from WorldShop can have their goods delivered throughout Europe, but obviously charges do apply. Miles & More members living outside of Europe can redeem their air miles with a number of different local retailers, which Lufthansa has partnered with (see https://www.worldshop.eu/page/shopping-partners?15 for more details).
That’s not the end of Lufthansa’s retail empire, however. The airline also runs a string of airport stores selling a range of goods from the WorldShop catalogue, which includes suitcases, bags, rucksacks, digital cameras and even jewellery. The shops are located at Frankfurt airport Terminal 1 (Hall A & B), Munich airport, Düsseldorf airport, Berlin airport, Hamburg airport and a downtown outlet in the German town of Herford.
Strong product range for men
Many top brands offered
Excellent range of electronics, watches and fashion accessories
No online pre-order for inflight duty-free
Dull magazine design
Limited range of female fragrances