KIT KAT celebrates 75 years with special packs for travellers

KIT KAT • everyone’s favourite chocolate snack • was 75 years old in 2010 and, to celebrate, special gift packs were introduced for a limited period. Exclusively available to travellers, with special 75th anniversary logo on packs in airports, on airlines and ferries.

A 48 two-finger Gift Box and a 12 x two -finger Mini Dispenser recreated the original KIT KAT logo, along with Milk and Dark Travel Packs, Chunky Trio-Packs (which included the new Caramel flavour) and Minis Sharing Bar. Packs used story boards and time lines to tell the history of KIT KAT from its conception in 1935 to present day, making each a fabulous gift for friends and family.

The Anniversary packs were only available during 2010 and exclusively in Travel Retail.

More about KIT KAT. Did you know that when it was first introduced back in 1935, KIT KAT was called Chocolate Crisp • an accurate description but not very exciting! Shortly afterwards the name was changed to KIT KAT after the KITKAT Club • an 18th Century Whig Literary club, so called because it could only display wide paintings known as ‘kitkats’, whose tops were snapped off to fit the clubs low ceilings.

With its vibrant red pack, delicious taste, crispy texture and unique personality, KIT KAT has become a worldwide best seller with over 13 billion fingers sold worldwide every year. Since the original two and four finger milk chocolate bars, there have been various additions including the highly popular Chunky plus flavours including dark, white, orange, peanut butter and new Caramel.

Today you can buy Minis, as well as KIT KAT Pop Choc • bite sized pieces • and in certain parts of the world you’ll find other alternatives, such as a three-finger pack in the Middle East and a giant finger in Japan. Whichever format is your favourite, make sure KIT KAT is on your shopping list next time you travel.

Question.For a short period in its history the KIT KAT pack was blue not red • why?
Answer.In 1945, after WW2 when milk was in short supply, KIT KAT went ‘dark’ for a while, and the blue pack was used to reflect this. In 1947, when milk supplies were back to normal, the Red pack returned.