Travel Retail Exclusives
Whether you’re travelling internationally by air, land or sea, you’re bound to come across the term ‘travel retail exclusive’ sooner or later. At the airport, within inflight magazines, at Border and Downtown stores, in ferry shopping guides, it’s an expression you’ll see more and more often across pretty much all product categories. So what does it actually mean?
Quite simple, really. Travel Retail Exclusive means that the product you’re looking at simply can’t be found on the domestic High Street, anywhere in the world. The term is most usually applied to a special reference of a brand, that you may know well, which has been produced just for sale in airport and other travel retail shops/inflight etc. For example, William Grant’s The Balvenie Goldencask 14 Year Old and The Glenrothes Robur Reserve are both examples of single malt whiskies that you’ll only find in travel retail. Look out for the new Glenrothes Three Decades coming soon. So, if you are looking for a gift for a whisky aficionado, travel retail shops can be a great place to purchase something a little different (see also our guides to buying Single Malt Whisky
and Irish Whiskey
Fragrances and Cosmetics
It’s not just in the spirits section, however, that you’ll find travel retail exclusives. There are plenty to be found in the fragrances and cosmetics sections, particularly make up palettes from your favourite brand names such as Lancome, l’Oreal, Estee Lauder, Dior, Yves Saint Laurent and Clinique (we love Clinique’s new Touch of Bronze and Elizabeth Arden’s Eight Hour Travel Set). Look out inflight for very reasonably priced new sets from Bourjois including super Smokey Eyes and JetSetter sets. These sets make fabulous gifts for mothers, girlfriends, daughters • or why not treat yourself!
Confectionery is another category bursting with travel retail exclusives. You’ll find presentations and sizes of all yours and your kid’s favourites that you can’t buy at home including Smarties, M&Ms, Kit Kat, Godiva and Cadbury. Many kid’s packs include extra elements to keep them occupied on long journeys • games, books, toys etc. Those delicious giant bars of Nestle Swiss chocolate • available in all sorts of mouthwatering flavours • are totally exclusive to travel retail, so stock up when you’re travelling! 2010 sees the 75th anniversary of Kit Kat, look out for a number of exclusive presentations to commemorate the birthday of this internationally loved brand.
In some cases, a product might be exclusive to travel retail for a limited period before being available on domestic markets or may even be exclusive to a specific airport or airline. Love Nadia Minkoff? Well the designer has now created several bespoke designs exclusively for airlines, including a gorgeous fabric print evening clutch bag for Virgin Atlantic.
Virgin is a pretty go-ahead airline when it comes to travel exclusives and you’ll find plenty inflight including Courvoisier Exlusif, Glenfiddich Ancient Reserve, Elle Time JetLag Watch, Toblerone Variety Pack, Swarovski Crystal Heart Pendant, Morgan & Oates wraps and many more. Although we know you’re not going to choose an airline because of its inflight offer, it is worth checking out what the carrier has to offer before you fly. Most decent airlines include details of their inflight offer on their websites and, in some cases, you can buy selected goods even if you are not travelling.
In a nutshell, then, travel retail exclusives are just that • exclusive to the channel, be it globally, regionally, or specific outlet, for all time or just for a while. They give you a chance to buy a really special gift for a friend or loved one, something unique for yourself, a momentum of a holiday destination, an easy way to keep the kids quiet whilst travelling, or just a useful travel-sized version of your favourite fragrance or skincare item. Whichever way you look at it, travel retail exclusives are definitely worth looking out for! Check out our individual product guides for more travel retail exclusive recommendations.