Nothing shady about these eye shadow deals ...
Red Brick. Legendary Black. Chrome Yellow. Aquadisiac. Freshwater. Espresso. Vibrant Grape. Creamy Bisque. To find out what these evocative names belong to, visit the most eye-catching section of an airport’s duty free store • the eye make up counter.
As the eyes are the window to the soul, it’s paramount to get your eye make up right. Spending that little bit extra on premium brands such as MAC, Chanel, Lancôme and Max Factor will pay dividends, and airport tax and duty free stores are a great place to shop for this season’s eyeliners, eye shadows, eye colour palettes, mascaras and myriad other innovative eye fashion products.
From outrageous Lady GaGa looks to classic nudes and neutrals that simply highlight your own natural beauty, duty free has all the products your eyes could ever wish for. Let’s do this in order.
For eyebrow shapers and pencils, look to Lancôme, Yves Saint Laurent or Estée Lauder. L'Oréal also produces a Lash Primer and Lash Serum, to nourish those fluttering lashes before you begin.
Striking kohl pencils and liquid or pencil eyeliners come in a dazzling spectrum of sexy colours, from whites and metallic silvers through teals and intense mauves to chocolate browns and rich blacks. Favourites include the precision tip of Max Factor’s Masterpiece Glide and Define liquid eyeliner, and Armani’s smooth silk eye pencil in black, teal, brown, white or purple (smudge for that sultry, smoky look). Bobbi Brown’s award-winning Long-Wear Gel Eyeliner has the look of liquid eye-liner yet the ease of a gel formula • perfect if you just can’t nail those brush or wand applicators.
Where the premium brands such as Clarins, Urban Decay, Guerlain and Clinique excel is in the quality of their eye shadows. Single colours, duos, trios and palettes come in a dazzling range of shades and finishes including matt, pearlescent and shimmering. MAC eye shadows (whose fabulous colours opened this article) are adored by make up artists and mere mortals alike, for their high colour pay-off. Chanel’s Illusion d’Ombre eye shadow range is wonderfully long-wearing, with an innovative soft and cushiony gel texture. Estée Lauder’s Pure Colour and Signature duos are handbag must-haves, and Clinique’s Fresh Bloom compact delivers rich colour on the spot. Nina Ricci’s Plush shades and Bobbi Brown’s Ruby Sparkle Eye Palette are both great present ideas and, for the impossible to please, gift-wrap some Giorgio Armani Eyes to Kill Intense shades.
Mascara is the finishing touch and again, the designers are spoiling you for choice. There’s Armani’s Eyes to Kill mascara, Lancôme’s Hypnose mascara or Chanel’s Inimitable waterproof mascara. Whether it’s lash building, volumizing, texturizing or lengthening • L’Oréal, MAC, Dior or Estée Lauder are waiting to step in with that perfect product. For long-lasting cover, try Yves Saint Laurent’s Everlong mascara.
With many prestige brands retailing at set prices to retain their kudos, airport tax-free stores can offer additional extras like mini-makeovers, pamper sessions and complimentary products to increase your value for money. Another plus is being able to try before you buy. A discount website’s Pretty in Pink on screen might be Dull Beige when your purchase finally arrives.
If ‘unique’ pushes your buttons, many top-brand eye make up travel sets showcased at airports (or in-flight) simply aren’t available anywhere else. In sleek, travel-friendly compacts, these indispensable sets feature essentials like blushers, eye shadow palettes, lip colours and mascara plus make up brushes or applicators. So for your one-stop solution to make up on the go, grab an exclusive travel set from Lancôme, Estée Lauder or elegant Guerlain.
If you’re wary of splashing out too much on a splash of eye colour, then look to a growing number of quality brands at the value end of the market like Bourjois, bareMinerals and Benefit. If rushing through the airport, their fashionable ranges and exclusive travel products are often available in-flight so you can browse their travel sets, palettes and other cosmetics and fragrance items at your leisure.
To keep your eyes on the prize, update your personal palette with this season’s must-have eye shadows, products and shades the next time you fly.