Keeping the wrinkles and bank managers at bay ....
Flying is a famously dehydrating activity. It’s therefore no wonder that moisturising lotions, potions and creams simply walk out of the duty and tax-free shops at airports. One area of the luxury skin-care market that is expanding faster than your grandmother’s crows’ feet is anti-ageing products. But are you getting the best value for money • or will your purchase give you more worry lines than ever?
The range of anti-ageing products available is simply staggering, from Clinique’s Super Rescue to Clarins’ Vital Light Serum, and from Lancôme’s Youth Activating Concentrate to La Prairie’s Cellular Power Infusion. With some pretty impressive price tags too, buy your annual supply of your favourite products at duty free, so as not to drain your wallet whilst rejuvenating your skin. After all, 25 £, $, € or ¥ saved on that Shiseido wrinkle-reducer is enough to treat yourself to another duty-free bargain or a round of holiday cocktails.
There are no real short-cuts to getting hold of age-defying products from world-class laboratories such as Estée Lauder, Clinique, Clarins or Garnier. Be very wary of what look like airport duty-free ‘spin-off’ websites, offering free home delivery and mega deals. Read the small print and you’ll see that if your packaged is intercepted you’re liable for the tax unless you reject the delivery entirely, leaving you to race to your local full-price high street store to replenish your precious stocks. Far safer to buy the genuine products in person, from trusted airport duty-free and tax-free outlets.
Whether at pre, ‘initial signs’ or established wrinkle stage, the expert staff at airport tax-free cosmetics, fragrance and skin-care counters will be able to advise on the perfect product to give your unique skin the boost it craves. Lancôme day and night creams…Amala face masks, polishes and treatment oils…La Mer’s Miracle Broth…Garnier’s Anti-Wrinkle Roll On…there are as many products as there are skin types.
A boom area is in organic or natural products such as those from Dr Hauschka, La Mer, Amala and Australia’s Jurlique, which uses essences like chamomile and calendula for a more holistic approach to ageing skin. Alongside this is an increase in the popularity of non-invasive ‘alternative to face-lift’ products like plumping, boosting and firming creams and serums, and those with natural lifting and tightening properties. Think Clarins’ Extra-firming Tightening Lift Botanical Serum, Estée Lauder’s Perfectionist Wrinkle Lifting Serum, Sisley Skin Care’s Radiant Immediate Lift, and La Mer’s regenerating and lifting serums.
If brands like Kiehl’s, Origins, Estée Lauder and Clinique want you to become a devotee of their entire beauty range, they’ll be happy to let you try their other anti-ageing, skin rejuvenating and wrinkle prevention innovations as well as diverse products from lipsticks and fragrances to eye colours.
So if they aren’t offered as a matter of course • be sure to get some free product samples, gifts, testers or perhaps even a mini facial or pampering session thrown in with your prestige purchase. With so many products stating miraculous and speedy results, powerhouses like Clarins and Garnier have merely the days your sample lasts to convert you to their product. Will you be pleasantly surprised by a Jurlique, Amala or Dr Hauschka tester, or surer than ever that your Kiehl’s Midnight Recovery Concentrate is the one for you?
It would be ironic to lose sleep over a product designed to give you fresher, younger and luminous looking skin. Check locally, online and then with the airport’s duty-free website itself to ensure you’re happy with the tax-free airport price. Then simply enjoy the savings, apply the serum, sleep: and wake up looking 20 years younger. Simple. Or so the marketing slogans would have us believe…